Building on our success in the U.S. and Canada, we are thrilled to announce a new partnership with Wrexham Association Football Club (Wrexham AFC), the historic Welsh football club co-owned by Rob Mac and Ryan Reynolds, and the third-oldest professional football club in the world.

Following widespread social buzz and strong consumer demand in the U.S. and Canada, we are expanding our international presence through a milestone partnership with Wrexham AFC. The agreement includes a kit sleeve sponsorship and a joint commitment to fan engagement and youth sports initiatives through the Wrexham AFC Foundation and Academy.

“Wrexham AFC and Nex are both writing exciting new chapters in our respective journeys, driven by a shared commitment to community and connection,” said Tom Kang, President and Head of International at Nex. “As we expand into the U.K., we're proud to partner with a club that has inspired supporters around the world while staying true to the people and families at the heart of its success. Together, we look forward to creating memorable experiences that bring families together through sports, movement, and play.”

Nex and Wrexham share a commitment to creating meaningful experiences for fans and families. By combining Wrexham's supporter-led culture with Nex's approach to active play, the partnership will deliver fan engagement opportunities and youth sports initiatives in Wrexham and beyond.

"Nex Playground and Wrexham both have big dreams and have experienced giant leaps forward in the past few years," said Rob Mac and Ryan Reynolds, Co-chairmen of Wrexham AFC. "We look forward to growing together and Nex Playground consoles also allow the esteemed but aging Wrexham Co-Chairmen the ability to keep playing and competing but with less risk of ACL tears. Also both brands have the letter ‘x’ which we feel is essential to any collab."

Fans can expect to see Nex Playground branding on the sleeve of Wrexham AFC’s kit for the 2026-27 season, with activations throughout the season at the Racecourse Ground as part of the new Kop Stand, and during the Club’s summer tour. These experiences will bring the brand directly to supporters through a dedicated Nex Game Zone and youth-focused community initiatives. Nex will also be featured in the Emmy Award-winning docuseries Welcome to Wrexham and in select club events and international matches.

If you are reading this from the UK or Ireland, Nex Playground will officially be available for purchase from our retail partners, Amazon, Argos, and Smyths Toys, starting 22 June 2026.

As Nex Playground continues to expand around the world, this partnership marks an exciting step forward in our mission to help connect families and friends through active play. We’re honored to join the Wrexham community and can’t wait to bring active play experiences to supporters, families, and athletes throughout the season.