Today we announced a new partnership with HYBE, a global entertainment lifestyle platform company, to bring a unique BTS-branded music experience to Nex Playground later this year. The collaboration will mark Nex’s first-ever co-branded edition of Starri, creating an all-new interactive experience inspired by one of the world’s most influential music groups and giving audiences a new way to connect with pop royalty BTS through movement, music, and play.

“Music has always been one of the most powerful ways to bring people together, and BTS have built a global community through that shared connection,” said Tom Kang, President and Head of International of Nex.

“Our partnership with HYBE creates a unique experience that celebrates the energy, creativity, and cultural impact of BTS while bringing all ages together through Starri, one of our most popular games. This collaboration marks an important milestone in the evolution of Starri as a franchise and demonstrates the potential for music and active play to connect audiences around the world.”

Using Nex Playground’s controller-free, motion-tracking technology, players will interact with BTS’ music through full-body gameplay. Designed exclusively for Nex Playground, the experience reimagines how users can engage with the group at home, transforming the living room into an interactive celebration of the music and artistry that have captivated audiences around the globe.

HYBE said: “Playground’s active play platform offers global audiences of all ages an innovative way to engage with our artists. We are excited for fans and families to come together through interactive gameplay inspired by the group’s music. As the first dedicated artist experience on the platform, this partnership represents an exciting new way to connect music, play, and fandom.”

Our Nex Playground remains the only controller-free console built specifically for families, using motion-powered gameplay to make active, communal play accessible for all ages. Motion-tracking data stays local to the device, and every system includes a built-in camera cover – both central to our commitment to privacy and safety.

Families can play the entire catalog of 60+ games available on Nex Playground with Play Pass, our content subscription. Play Pass is sold separately and can be added at any time.

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